The talks about Cupertino has been though the roof the past few days. I’m sort of tired of hearing the unconfirmed news about Apple doing this and that. But say hello to a piece of news from Gadget Experts. We have heard from our trusted sources that Apple is going to put the Retina displays on their Macs. Also Apple looks like they are going to drop the MacBook Pro 13-inch and maybe even the 17-inch, only leaving the middle one, the 15-inch MacBook Pro.
The MacBook Air that was introduced in October of 2010, the 13.3-inch and 11.6-inch MacBook Airs were a hit. They are small, light, portable, and were capable of handling larger programs like PhotoShop and even Final Cut. The MacBook Pro line consists of the 13-inch, 15-inch, and the mighty 17-inch. Now why have two notebooks at the same size? So we can wave good-bye to the portable but powerful machine, the 13-inch MacBook Pro. But if we get the 13-inch MacBook Air with Ivy Bridge, and more SSD space, we basically have the Pro but in a smaller and even more portable package, for the same price! I will take a slice of that!
Now onto the 15-inch MacBook Pro. This will get the Ivy Bridge set of processors, probably the i7 if Apple does drop the 17-inch MacBook Pro. Apple looks like they are going to cram in the Retina Display into this new line of Mac notebooks, but recently there were a few posts talking about the cost of this decision. Of course, when you pack more pixels in a display the price will obviously go up as well. There was a number thrown out, currently Apple spends $68 for 13-inch Pro and $69 for the 15-inch. If they were going to be Retina displays, the figures go to $134 and $160. A pretty big difference. Now if you are a sales manager, you would just say let’s increase the price of the product. The demand will be there for our displays since they look so good. But we don’t think Apple will go up this route. I’m almost certain that Apple got some special deal for these displays and the prices will stay the same. The MacBook Pros will start at $1,799 for the 15-inch model, the same price they start currently. The MacBook Airs will start at $999 for the 11-inch and 13-inch model for $1,299. Now the MacBook Pro 13-inch starts at $1,199 so maybe there is the one hundred dollar difference.
We expect Apple to not change the pricing game, I think their prices are at the sweet spot for consumers and they don’t want to play the Jeopardy game with that. We will find out soon enough, June 11th is the Keynote at WWDC given by CEO of Apple Tim Cook! We will be live from San Francisco covering the event!