CES has always been a wonderful place to shoe off and demo coming technology for the rest of the year. Turns out that Microsoft has some plans of their own. After this upcoming CES keynote, Microsoft is pulling out of having major presence there. VP of Corporate Communications at Microsoft, Frank Shaw, had this to say about this event.
“We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.”
Seems like a case of having to possibly accelerate products to get them in a “beta” form to be able to show off in January. This move by Microsoft shows that they want to take a more personal approach to being in charge of making their own events, hence moving to a more “apple-esque” style. Though this news may have come out nowhere, expect nothing less from the boys in Redmond. Steve Ballmer says that Windows Phone and the Xbox will be major points of focus at CES. Nokia the other day sent out invitations to their press event at CES so expect announcements ranging from new Lumia hardware and Tango/Apollo roll-out dates. Either way Gadgetexperts will be on the ground to give you full coverage as it happens.