Apple usually has some thing called the ‘State of the Mac’ in their Mac oriented keynotes, but for the past year or so, Apple has referred to their Macs as just devices not computers. Apple dropped the computers from the Apple when the iPhone was announced.(Apple Computers Inc to Apple Inc). Apple is trying to leave being a computer company and Post-PC device company and go to be a Post-PC device company only, which springs up iPhone, iPod, and now iPad. But what will the hardcore users use? I can’t use Final Cut Pro on my iPad, and even if I could, I wouldn’t.
We saw the transition clear when they announced the new MacBook Air in October of 2010, they were not worried about performance, but more easy to use and beautifully designed stuff. But Apple still has some professional machines, two to be in fact, the Mac Pro tower of power, and the MacBook Pro, the sleek but now very old notebook. What is going to happen to these two once new, but now old machines? We think that Apple will eventually drop the Mac Pro and just keep the iMac as the ultimate Desktop, which frankly its not. But the people who use Mac Pros are Professional Videographers and Photographers. Not core sales, but they will hurt a little from the loss of these customers.
Now what can we see from the Mac Pro and iMac. Let’s talk Mac Pro, trust me, its a short list. For the Mac Pro, we really do see Apple dropping the model unfortunately. The numbers aren’t just there to sustain that product, I bet there are 1,000 MacBook Airs to 1 Mac Pro sold, and Apple being the king of User Interface and probably the smallest learning curve to any product, there stuff is for consumers that won’t need more than 4-cores, forget 12 now. I think Apple will do one or two more updates to the Pro before dropping it. Now for the iMac, now this machine is in need of something… I forgot, oh wait, POWER? The iMac is by far not the ultimate All-in-One, we really need better processors, SSD, and whole lot here, but we expect the iMac to be here for a while. It’s the product that got Apple out of the whole in 98, before the iPod, 3 years later.
Now for the MacBook Pro, we recently did a post on them cutting the 13 and 15-inch models and just keeping the huge 17-inch model power house. And the MacBook Air will available in 11, 13, and 15 models. Not a bad idea, but I will miss the idea of having a 13-inch power house, which is what I have now. This means the MacBook Air will also have to receive some kind of performance upgrade, from the low voltage chips currently in the MacBook Airs to Ivy Bridge. Now that will kill the battery life, but Apple proved they were capable of doubling the capacity of the battery with roughly the same size in the new iPad. So this means the MacBook Air’s might see a little increase in size and a definite increase in weight with the extra wattage. Not a bad trade off really.
The State of the Mac isn’t very bright for the professionals, but if you’re trying to get some shiny new computers, I think if you can hold on to that tax return money for a little longer, we might see something big!