The big news buzzing around this morning is Samsung’s departure in the point-and-shoot market for digital cameras. We have known this was going to happen and Samsung is the first real company to do this. Point-and-Shoots are dead, we are in the times of having magnificent cameras built-in to our mobile phones, some are even better than most Point-and-Shoots. Since the majority of the population already have a smartphone, and the percentage of those have higher quality camera sensors, people buying a point-and-shoot is a waste of money.
“You carry you’re smartphone everywhere”
The reason why people take photos with their smartphones is simple, their phones go where they go. How many times do you forget to charge your camera battery? How many times to do forget to charge your phone? I bet more people forget about the camera battery. With phones like the iPhone, Samsung Galaxy S III, Lumia 900, and even the Nokia 808 PureView, they have proven that their camera quality is as good or better than most of your point-and-shoots. If you are very serious about how your images look then the SLR cameras are a better fit for you, thats where Samsung and probably the whole industry is now focusing on.
“The next rush is ILC, (Interchangeable Lens Cameras)”
ILCs are becoming more and more popular, Gadget Experts now uses the NEX C3 and 5 for our trade shows and video reviews. Samsung’s NX series is a fine example of that. They use a full sized APS sensor, the same one you find in an entry level or mid-range DSLR. That delivers better performance and captures in more light to give your photos some great looking color. Now an APS sensor is quite big, but its flat, so you can make the size of the camera minimal, compacting the design of the body. This is a very popular idea, first with the NEX series from Sony, then Nikon’s One, and now the Samsung NX series. This is where we are going next.
We should not take Samsung’s departure from this field as negative, it means that they are the first ones brave enough to do it. Their camera on their smartphones are very good for the average shooter. If you’re not an average shooter, the NX cameras start at sub-$600 price range. Very reasonable for the type of camera you’re getting.