Morning world! Yet another day to kick off with some Apple-licious news. The Wall Street Journal had a report this morning about Apple entering talks with with big time cable providers, my guess is X-Finity, DirecTV, and others, about bringing Live TV onto the Apple TV. Now this is an interesting leap for Apple but strangely, this is not the first time we have heard this news. About 6 months ago we reported some news about Apple talking to Canadian TV providers about the same exact thing.
Now having Live TV an option on Apple’s $100 set box would make this thing a hot item, but there are already boxes like those out there. TiVo? Remember that thing! It’s still here but not really making a huge impact on the market. The worries from Cable Providers are not enough people will jump on board with this whole internet television at once. Now I can’t say that will hold true in the next 5-years but who knows. If cable providers trust that Apple will sell the Apple TV for the same amount of money, $99 for the box and maybe if they sell an actual TV with it built in, would be reasonable as well.
Apple would also need to persuade significant numbers of consumers to buy a set-top box for what could be hundreds of dollars rather than rent one from their cable operators for $10 to $15 a month. Electronics makers such as TiVo Inc. and Samsung Electronics Co. already sell set-top boxes, so far without making a big impact on the market.
Earlier, Apple was trying to work directly from the Studios themselves that publish the content but that is a very difficult task to do. Especially the pricing side of things. It would be a lot easier for Apple to work with the operators who already deal with the studios. It would also be a bit less money from Apple as well. As long as Apple can maintain the same price structure then maybe Apple TV will get a chance and might be the tip of the TV revolution ice berg.